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marketing strategy on desk

Using your hotel renovations as a marketing opportunity.

As a hotelier, a renovation project offers a unique marketing opportunity.  It’s a great way to draw positive attention to your property and generate the interest of potential guests.  Not sure how to use your hotel’s renovation as an advertising opportunity?  Then here are some suggestions to consider.

  • Develop the Story

Oftentimes, marketers rely on the dollar value of the renovation as the major selling point.  While a large number sounds impressive, this tactic doesn’t do enough to generate guest interest.  A better strategy is creating a story around the renovations.  For instance, if your hotel is a historic property, then you should emphasize the history of the building and how it was taken into consideration when updating the property.  Use specifics to create a larger narrative about how the hotel is evolving and your renovations will become more compelling to potential guests.

  • Show the Updates

In addition to telling the story of your renovation, you should also show prospective guests and media outlets the changes that you have made.  You can accomplish this by leveraging virtual reality and 360° video technology.  By giving people the opportunity to really experience your newly renovated property, you can drum up considerable excitement and interest.  This, in turn, will increase the amount of coverage and direct bookings that you receive.

  • Keep Your Renovation at the Forefront

Even after renovations are complete and your updated property is reopened to the public, you need to continue to sell the story.  This could mean including testimonials from long-time guests who are seeing the renovations for the first time, incorporating renovation news in your email promotions, and updating your various marketing channels with pictures and stories of guests enjoying your updated spaces.  By keeping your renovation at the forefront of everyone’s mind, you can continue to capitalize on your property upgrades even after the initial shine has worn off.

This is how hotels can leverage their renovation as a marketing opportunity.  Are you interested in making upgrades to your building?If so, then contact Nikki Fox at Parkwest General Contractors at Nikki@ParkwestGC.com.  We are ready to assist you with all your building renovation and construction needs today.


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