Choice Hotels International held their annual convention in Las Vegas Nevada this week and there is now more exciting changes in store for the brand than ever before. The focus and theme of the brand was “igniting the future” which means quite a bit for the brand that was founded in 1939. The main changes in store for the brand are of course rebranding and a refreshing of the brand as we know it. The brand has tons of new changes in store to make the most of the new technologies and the new methods of booking rooms that are now available to travelers. Parkwest General Contractors and Craig Sullivan are working to bring similar hospitality brands up to date.

It is the desire of the brand to change the mobile aspect of the brand and to help customers and visitors alike become more familiar with technology. The brand also hopes to get the people in tune with the new technology that makes booking a room and making a trip easier. The brand hopes to push for more mid-week travel and for a change up in the way that people book their rooms and decide to go on trips and vacations. The main focus of the new campaigns is millennial travelers and how to harness their traveling power.

If you need help in the Western US, please contact Ed LaCivita or Craig Sullivan at Parkwest General Contractors.