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How to create snapshot-worthy experiences at your hotel.

With the rise of Instagram, hotel owners have an opportunity to share their properties with the general public and appeal to a younger generation of travelers.  However, encouraging guests to post pictures of your hotel requires considerable thought and strategy.  Here are some of the things you can do to transform your hotel into an Instagrammer’s dream.

  • Create Distinct Moods for Different Spaces

One way that hotels can create immersive visual experiences is by incorporating architectural and design elements that set their property’s various spaces apart from each other.  For instance, the look and atmosphere of your hotel’s lobby should be different from other guest-centric spaces, like the bar or guestrooms.  By creating distinct experiences throughout your property, you can encourage guests to keep snapping pics in order to capture the unique look and feel of each new space.

  • Construct Experiences

Today, travelers are looking for memorable experiences that go beyond standard hotel stays.  This is why hotels should look for ways to create experiential moments for their guests to share.  For instance, offering new and unique amenities is one way to encourage your guests to post about your property.  Innovative spa treatments, hands-on dining experiences, and immersive adventures are all ways to pique your guests’ interest and encourage them to post about your hotel’s one-of-a-kind experiences.

  • Celebrate Natural Beauty

If your hotel is located in a particularly scenic location, then you should think of your property as an extension of the natural environment.  Incorporating architectural features that mimic the landscape and utilizing design elements that echo the local environment are great ways to bring the outside in.  Additionally, using native building materials and incorporating elements of the local culture are also great ways to celebrate the natural beauty surrounding you.  When your hotel works in harmony with the surrounding area, you can encourage your visitors to document and share the beauty both outside and in.

These are some of the suggestions that you should try to create Instagram-worthy moments in your hotel.  Ready to make some upgrades to your hotel property?  Then contact Nikki Fox at Parkwest General Contractors at Nikki@ParkwestGC.com.  Our dedicated team is eager to assist you with all your building upgrade and construction needs today.

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