The hotel industry has been one of the hardest hit financially due to the COVID- 19 outbreak and has reduced global travel. The hotel industry has been through devastating challenges before and has emerged as stronger many times. Here's a quick look at what it will take to achieve a rapid hotel industry recovery from the recent pandemic.

Learning from History

During the 2003 SARS virus, the hotel industry lost half its bookings, creating financial losses in the billions. Yet, the industry bounced back by 2006 with significant growth in the billions.

Modernization for Millennials and Gen Z

Part of the hotel industry recovery process will involve remodeling, which will appeal to millennials and Generation Z. Recent media reports have suggested that these groups were among the most eager part of the population to get back to enjoying travel. Hotels can hire experienced construction company Parkwest General Contractors to make hotel rooms more attractive in marketing. The company has transformed various well-known hotels into modern and sustainable structures in Southern California and beyond, with the ability to remodel hotels of any size. Another step toward modernization for hotels is to adopt cloud computing. It's the ideal solution for simplifying complex operations, particularly for large chains. Hotels can utilize cloud services for business centers, eCommerce and digital marketing, or a property management system (PMS). Some of these systems allow hotels to use mobile concierge apps for greater engagement with guests. The cloud allows for countless services that can attract millennial and Gen Z travelers who love to explore the internet and new technology. The hotel industry will most noticeably have the biggest shift in environment safety, such as implementing the use of smart technology like keyless check-in and check-out, touchless lighting, voice activated controls, pre-packaged foods, and robotic room service. To make hotels safer, cleaner, and more accessible for all, a shift in these processes must occur. The chances of a near term hotel industry recovery are positive for properties that innovate and renovate. To discuss your building renovation or upgrade needs, contact Nikki Fox at Parkwest General Contractors at Nikki@ParkwestGC.com. Our dedicated team is ready to answer all your questions.