Good social media management begins with selecting social media sites that are most useful for your business. Hotels are huge on Yelp, TripAdvisor, Facebook and Twitter, but you should also consider having a blog for your business. Once you start using social media, there are two main rules: post and respond regularly. Make sure to offer your fans something of value to read on your social media. Add humorous, controversial, viral and authoritative information in the form of videos and graphics for the best results.

Whenever someone makes a comment, respond no matter if their comment is negative or positive. If you have comments on Yelp, for example, that are not the nicest regarding your hotel, do not delete them. Instead, answer them with the best of your ability and try to diffuse the situation. Posters who are deleted after leaving criticism are most likely to fan their anger throughout your social media accounts creating a firestorm of negative publicity.

Determine your power posters, those fans who are most likely to share your content with their fans. These social media fans are worth their weight in gold when it comes to advertising on social media. 

If you need help in the Western US, please contact Ed LaCivita or Craig Sullivan at Parkwest General Contractors.