Social media isn't just for branding; it also gives you the unique opportunity to reach out to your customers and ensure that they are satisfied with your customer service.

How negative word of mouth may spread.

Negative experiences with a company can quickly spread rapid fire throughout the Internet -- especially if it is not reacted to in a timely fashion. The reach of a single post on Facebook can grow exponentially as friends and friends-of-friends share it. 

Small businesses rely upon social media.

Small business owners may downplay the importance of social media or may not have the time to connect with their customers; this can easily damage a business. The impressions formed of a small business through a small population of online consumers can have a significant effect on a small business.

Try to create strategies and objectives.

You need to develop an online strategy if you are to remain successful in social media. Set aside time to interact with those on your social media accounts and engage your community in a positive way.

If you need help in the Western US, please contact Ed LaCivita or Craig Sullivan at Parkwest General Contractors.