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Making New Hotels Stand Out

With a considerable number of new hotel builds popping up across the country, here’s how hoteliers can stand out from the crowd.

The hospitality industry is experiencing considerable growth, as evidenced by the number of new hotel construction projects popping up all over the country. However, this growth also means more competition for these new properties. Here are some of the strategies and tips new hotels can use to attract guests.

Have a Focal Point

If you want to generate interest in your property, consider including a unique feature or attraction on-site. For instance, you could design a rooftop lounge and bar that overlooks the city, a beachside pool that allows guests to play and swim while taking in stunning views, or a cozy lodge situated at the peak of a snowy mountaintop. When building your property’s special feature, it’s important to consider the actual location of your hotel and the local atmosphere surrounding it. Your attraction should feel special and unique, yet still in-line with your property’s surrounding environment.

Create a Sense of Community

Another way to attract attention is by promoting a sense of inclusivity and community. You can accomplish this by creating welcoming public spaces and including features that encourage guest interactions. When your guests meet and become friendly with each other, they are more likely to spend more time at your property and have a positive experience staying there.

Be Environmentally Friendly

As more and more people are becoming environmentally conscious, it’s important that you take this movement seriously as well. By implementing green building techniques and technologies, you can appeal to guests and also create a positive impression of your brand. Highlighting your commitment to sustainable energy and practices will generate positive buzz for your new property and likely earn you quite a few fans.

These are some of the things you can do to make your new property stand out from the rest of your competition. Ready to make some changes to your building to generate more interest? If so, don’t hesitate to contact the experts at Parkwest General Contractors. Our dedicated team is ready to assist you with all your building renovation and construction needs today.


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