Written by: Kevin C. Scholl, Digital Marketing Manager at Red Roof Inns
In 2013, Red Roof Inn toured the country with its Red Roof Inn NextGen® Mobile Truck Tour. Red Roof Inn® collected the comments and experiences of the visitors to the truck and single word stood out amongst the many cities, stops and visitors, “wow.”
“At Red Roof® we continually listen to our customers and our franchisees in order to evolve the brand. Red Roof PLUS+® is a game changer for Red Roof®, giving current customers new reasons to revisit and remain loyal; new customers reason to foster trial, and offers our franchisees new avenues of expansion as the brand embraces a whole new look and feel,” says Andrew Alexander, President, Red Roof®.
Red Roof Inn® is reinventing the economy lodging sector by listening to customers who continue to say they want an enhanced experience at a value price. The brand is improving upon its successful NextGen® renovation program (NextGen® properties are experiencing double digit sales growth year over year) with Red Roof PLUS+®, an upgraded offering promising guests the brand is “Adding More Wow To Your Stay! ™”. Understanding that today’s travelers desire more for less, Red Roof® has perfected the formula and the brand’s bookings are benefiting. A CEO who is obsessed with listening and responding to customer feedback, coupled with committed follow through and execution at the hotel level, has catapulted Red Roof® to another realm of guest satisfaction, culminating in the launch of Red Roof PLUS+®.
In addition to their 100% NextGen® renovation requirement, (which includes modern furniture, flat-screen TVs, 36 HD channels, vessel sinks, wood-like floors, additional electrical outlets, a 100% smoke-free designation, Rest Suite beds by Serta®, high-end bedding, in-room red accent wall and renovated lobby
featuring a stone accent wall) Red Roof PLUS+® properties will be further enhanced. Red Roof PLUS+® includes a new Premium room type, welcoming red canopies at select properties that project the brand’s signature color, enhanced LED lighting, attractive landscaping and outside signage that say it’s a Red Roof PLUS+® property.
The Red Roof® new Premium room includes all the modern and sleek amenities of the NextGen® renovation and will also include a complimentary welcome snack box which contains bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as in-room coffee/ tea, an iron and ironing board, mini-fridge and microwave. Guests will also enjoy enhanced in-room communication and an additional pillow for improved guest comfort. A premium experience at a value price, it’s a combination Red Roof® knows will attract new customers and please franchisees.
When checking into a Red Roof PLUS+® property, travelers will know they are immersed in a 360-degree Red Roof PLUS+® experience with no stone left unturned, no exterior or interior left untouched. All Red Roof® properties will continue to offer guests a high quality, clean, and comfortable experience, while consistent standards allow Red Roof PLUS+® properties to deliver the highest level of comfort, style and service to guests. Red Roof PLUS+® will also offer guests a designated customer resolution hotline, called NextLine™, to address customer feedback.
Red Roof Inn® will roll out approximately 30 Red Roof PLUS+® properties in early 2014, making travel easy with upgraded amenities both inside and out. Additionally, the pet-friendly hotel chain boasts deals and discounts at over 350 convenient locations. For more information on Red Roof PLUS+® and Red Roof Inns® please visit www.redroof.com.