The present-day travelers have many lodging options to consider, from campgrounds to hostels to motels and hotels. Beyond that, there are bed and breakfast and vacation rental properties. As a hotelier looking to renovate or be competitive, you must decide which type of lodging facility fits your image and immediate market.
Within the realm of what's considered the hotel experience are luxurious resorts, economy rooms, and diverse options in between. The terms "Inn" and "Suites" usually indicate a certain quality level beyond a motel that experienced travelers expect. Hotels designed to attract business travelers are distinguished from those targeting families and large groups.
Three important factors that contribute to room type and style are size, occupancy, and layout. These factors define market sectors in the sense that single business travelers are often looking for utility and practicality, while families on vacation want something more fun, special, and memorable.
Rooms designed for guests in wheelchairs, known as accessible hotel rooms, must comply with ADA guidelines. These rooms typically feature lower countertops and beds along with wider space to move around. Rooms may also be specially designed for the hearing or visually impaired.
Pet-friendly hotels usually design special rooms for animals. Many hotels only offer a few of these rooms, which typically cost more because they require extensive cleaning.
Part of your business plan for a hotel is to decide on room size and amenities. For many travelers, these factors are the most important considerations. At the same time, you don't have to settle for bland appearances to cut costs. There are various ways to cut construction costs by emphasizing sustainability and enhancing aesthetics with subtle room design and ambiance.
If you target business travelers, you need a business center that includes a desk, computer, printer, and other machines that allow guests to do business on the road. If you target families, you should consider a pool area, diner, and fitness room.
Designing a hotel begins with a target market. From there, you can figure out layouts and room sizes that fit your market segments. Contact Nikki Fox at ParkWest General Contractors for more information on how to build a unique hotel that stands out from the rest!