Hilton aims to serve more consumers with midscale hotel brand.

Hilton Worldwide Holdings Inc. has long been a name associated with high-end hotels, but through their multiple chains they have aimed to make staying at a Hilton property affordable for the majority of the population who travels. Their first try at achieving this goal was through the Hampton Inn brand, which sought to be a midscale hotel chain. Hilton has a good problem with Hampton Inn, in that the chain became too successful to stay in the mid-scale hotel spectrum and has moved to upper midscale. To offer a true midscale property, Hilton announced they'll be launching a new brand at their second quarter earnings call. The goal of this new brand will be to compete with Best Western, Quality Inn, and La Quinta Inn & Suites-style hotels. The average price for a Hampton Inn room is $115, and Hilton hopes this new brand will make their properties accessible for those who are unwilling to spend that amount each night. This new brand will consist largely of new builds instead of conversions, and should look notably different from the Hampton Inn model, according to CEO Chris Nessetta. With these new builds, they aim to hit the 40 percent of the domestic demand base that was priced out of Hilton properties by the Hampton Inn's move to a upper midscale hotel chain. Do you also want to tap into this huge demand base? If you have any hospitality construction needs, don't wait to contact the experts at Parkwest General Contractors. We can pull from our services to tailor solutions for all of your new build and remodel needs, ensuring you get the results you want on the timeline and budget you need. For A to Z solutions for all of your upcoming commercial and hotel construction projects, call us today!