Learn how hoteliers can encourage their guests to leave feedback.
As with many industries, the hospitality industry runs on customer feedback. With the rise on the internet, more and more people have become reliant on customer reviews when deciding where to book a hotel room. This naturally brings the question of how those in the hospitality industry can encourage their guests to leave reviews. Here are some of the things you can do to generate more reviews of your hotel.
Offer Exceptional Service
First and foremost, you need to offer your guests service that is deserving of a positive review. If your staff is unresponsive or offers poor customer service, you cannot reasonably expect guests to leave positive reviews. This is why you need to first focus on creating a good guest experience before you can even think about other strategies to encourage guests to offer feedback.
Be Present on Platforms Most-Suited to Your Guests
By diversifying the touchpoints by which you connect with your guests, you can increase the chances of them actually responding. However, it's important that you are not bombarding them on every available channel. A good way to secure feedback is by learning which platforms your guests are most comfortable with. By sending them requests via this favored channel, you can improve your chances of receiving feedback. Keep in mind that 71% of consumers will leave a review for your business if asked. So, make sure that you are directly making this request for the best possible outcome.
Exceed Expectations
Generally, people only leave reviews when they have a truly exceptional or truly awful experience. Luckily, you can use these extremes to your benefit. As a business, you need to be able to deliver what you promise. Make sure that your website has the most accurate information about your property and service offerings. This way, your guests walk in knowing what to expect. However, as soon as a guest walks through your doors, you should do whatever it takes to exceed their expectations. Impress with your prompt responses to their requests and follow-up with personal and friendly treatment. These are the things that will endear your guests and encourage them to take that extra step and leave you a review.
These are some of the things that you can do encourage guests to leave positive reviews. If you want your guests to have a truly enjoyable stay, then you might need to make some updates to your building. For all your property renovation and upgrade needs,
contact the experts at Parkwest General Contractors today.
