Learn about the new technology designed to help travelers with disabilities plan their stays.
Starting out as an offshoot of a company that designed applications for those suffering from paralysis or other dexterity limitations, Essential Accessibility has since evolved and pioneered a model of this tech that allows hotel brands to offer assistive technology (AT) to customers at no cost.
Speaking of the company's partners, Simon Dermer (co-founder and managing director of Essential Accessibility) stated, €œThe brands who chose to feature AT were going beyond minimum compliance requirements and ensuring that no one with a physical disability is left behind. The technology was available to all, and brands enjoyed the benefits of being a part of a program that offered sustainable social impact.€
Research has shown that 46% of travelers with disabilities have encountered major accessibility barriers with their hotel stays. Primarily, these travelers struggle to find comprehensive disability-related information about the hotel they are staying at. For instance, do the rooms have wheel-in showers or grab bars? Are there auxiliary visual alarms for guests who can't hear? And so on.
When this information is available on the hotel's website, travelers with disabilities can make their reservations with confidence. With this in mind, Essential Accessibility looked for ways to make this information accessible to all guests. According to Dermer, €œThrough an innovative deployment model, brands are able to offer this proprietary technology at no cost to people with disabilities. Organizations feature a recognizable and interactive icon on their homepage. When users click the icon, it opens up a dedicated landing page, or brand disability channel, where they can download the technology and learn about careers, programs and services available to people with disabilities by specific brands. The assistive technology application and brand disability channel are essential components of the comprehensive digital accessibility solution available to businesses.€
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