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How the integration of new technology is revolutionizing the hospitality industry.

In recent years, the emergence of new technologies such as artificial intelligence, automation, and big data have transformed the way that hotels across the globe operate.  With major hotel brands implementing cutting-edge technologies at their properties and smaller and independent brands looking to increase efficiency and maximize profits, new tech has swept through the industry.  However, it’s important to understand that technology is no replacement for human interaction.  In fact, the role of technology should be to free up staff so they can better focus their attention on serving guests.  Here’s how hotels can balance technology and the human touch for the success of their property.

In general, advanced technologies should enhance a hotel’s operation under the guidance of experienced staff.  Major decisions and services should not be solely handled by tech.  Instead, data and devices should simply complement what the hotel already has going in terms of customer service and employee protocols.

Before implementing new technology, it’s vital for hoteliers to consider how the new device or system fits into the concept of the property.  For instance, it’s important to consider how the technology works, whether it offers capabilities that align with your hotel’s brand, and if it will free up employees rather than burden them.  At the end of the day, the goal of technology should be the empowerment and support of your staff.

This is how the integration of new technology allows hotels to refocus their energies on serving their guests.  Are you looking to bring your hotel into the modern age?  If so, then you may need to make some upgrades to your property.  For assistance with all your building renovation and construction needs, contact Nikki Fox at Parkwest General Contractors at

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