The hotel and hospitality sector caters to millions of travelers each and every day. And each one of those clients is checking in with their own expectations. Meeting those expectations is key for this industry if they want to continue getting your business. The only way that this industry can know what you like and don't like—besides getting an earful at the check-out counter—is by taking data analyses of your experience and feedback and looking into where your money is going.
Identifying customers that will help improve their business is not so easy. And getting empirical data from just one stay is not enough.
For example, a high-rolling customer spending money away like it's the end of the world may be on the vacation of a lifetime, and is unlikely to behave like this the next time they frequent the hotel. However, a frugal businessman getting an economic room may be a regular traveler who is likely to return if his small but immediate needs are met. Big data analytics can help make this distinction.
By using data to their advantage, hotels are now making it easier to find out what pleases customers, thus making them return to the chain. For example, things like free Wi-Fi would not have been possible without the analysis that customers would opt for a hotel with free WiFi over a hotel that either did not have it or charged per the day.
Be a part of the growth and analysis! Renovate your property with hospitality construction services from Parkwest General Contractors. Contact us to build your business.
