Contactless Hospitality Experience: Benefits and Opportunities to Explore

Contactless Hospitality Experience: Benefits and Opportunities to Explore

Jan 25, 2023


Contactless Hospitality Experience: Benefits and Opportunities to Explore

One of the ways the pandemic affected the hospitality industry was it triggered the quick adoption of social distancing solutions. One such answer was investing in contactless technology. The surge in demand for this technology has led to the accelerated development of solutions aimed at the hospitality industry that promote social distancing. Here are important points a commercial construction contractor should know about the contactless hospitality experience.

What is contactless guest experience?

The contactless guest experience encompasses business solutions that reduce or eliminate human contact. At a hotel, it may include self-check-in and check-out devices or communication devices for ordering room service. Studies show that a high percentage of millennial travelers prefer the more private contactless hotel experience to face-to-face confrontations with hotel workers.

Benefits of the contactless guest experience

There are plenty of competitive advantages for a commercial construction contractor to develop solutions for the contactless guest experience. It's not a field that contractors have flocked toward, so there's room for specialization. Here are benefits for guests of the contactless experience:

    • Safer - By avoiding human contact, guests are less likely to contract a contagious illness. The use of contactless technology in a hotel can limit the spread of a virus.
    • Reduces stress - Interaction with digital resources takes the stress out of dealing with hotel front desk personnel.
    • More accurate - Contactless technology can be integrated with automated functions of your hotel management software to generate more accurate booking information.
    • Analytics provide insights - Digital infrastructure that includes contactless technology is enhanced with analytics on how guests use the technology to interact with the hotel.
    • Personalized experience for guests - The hotel can learn about each guest's individual needs and cater to them. The more you learn about your guests, the more you're able to serve them in ways that keep them coming back.

Use cases for contactless hospitality

Hoteliers have many different examples to study for ideas on the contactless experience. One of the most innovative ideas so far has been the concierge robot, which first appeared at a hotel in 2014, long before its pandemic-era surge. Automated services for booking rooms and making payments have been around even longer.

Guests can manage their hotel experiences with an app that connects them with 24/7 support. An app called Guestfriend allows guests to keep all their relevant hotel information in one place. It can help travelers cut down on paperwork and keep the information in an orderly fashion. Another way to improve the contactless guest experience includes investing in keyless solutions, as well as voice and facial recognition technologies.

Rethinking your operation for contactless solutions

The pandemic was a wake-up call for the hotel industry to pay closer attention to promoting guest safety and a healthy environment. It was a test of resilience and ability for businesses to join together and operate as community partners. Hotel operators must now be better prepared for other emergencies that may unfold in the future. There's now sufficient evidence that use of contactless technology can contribute to a hotel's resilience in a crisis.

Review your hotel's appearance and layout. If you need a commercial construction contractor for renovations, contact us at Parkwest General Contractors for more information on modernizing your hotel.